Cancer Society 3-in-1
Packaging
Studio: Dow Goodfolk
Creative Director: Donna McCort​​​​​​​
New Zealand Cancer Society wanted to stretch into the beauty space with their new Daily 3-in-1 Face Sunscreen.
Taking the colour scheme and and structure of the everyday range and enhancing it for a new market helps the brand remain fresh and revitalised and ready for a new category.
A lilac colour was chosen as a transitional way for the brand to enter the beauty space.
This resulted in a cohesive family of products ready to help with your sun needs.
All Work




2023
Work completed at Dow Goodfolk
Creative Director: Donna McCort​​​​​​​