Grubs Up Festival
Grubs Up is a homestyle food festival that aims at creating a fun and casual yet memorable experience for its visitors, present through the festival's brand identity. The branding is welcoming and inviting to reflect the warm and cozy feeling of eating grandma's homemade cooking.
The festival was designed for a wide audience reflecting the family-oriented nature of the people visiting. Resultingly, a simple vector illustration style was used paired with simple sans serif type to prioritise legibility and appeal to a larger audience.
Festival collateral includes a brand identity, poster, signage, brochure, and tickets.
2020
University Project