Native Heroes Campaign
Native Heroes is an environmental campaign that aims to raise awareness about the importance of native birds on Auckland's natural environment. The idea of 'Native Heroes' came from the concept of native birds being our heroes by protecting our environment.
This campaign was aimed at targeting kids aged 5-10 to teach them the importance of native birds so that they can flourish in years to come. To engage this age group, selected collateral was chosen. Such as an activity kit containing an activity booklet, poster, colouring pencils, and a card game similar to 'SNAP'.
2019
University Project