Vitasport
Identity | Strategy | Communication | Digital
Studio: Dow Goodfolk
Creative Director: Donna McCort​​​​​​​
Vitasport asked Dow Goodfolk to reposition their brand to help them compete against big gun competitors in electrolytes such as Powerade and Gatorade.
We positioned Vitasport as the electrolytes to take for your everyday needs, as apposed to aspiring and professional athletes, like all their competitors do.
We were tasked to take their brand assets and explore new ways of using them to give the brand a stronger and more identifiable identity.
Assets produced include a brand system, brand guidelines, social templates, social media motion ads, website template, and icons.
All Work




2023
Work completed at Dow Goodfolk
Creative Director: Donna McCort​​​​​​​